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- Retailers and marketers gather, process and analyze shoppers’ behavior information.
- Marketers utilize collected data and make insight-driven decisions.
- Retailers improve customer experience and brands engagement.
- Marketing team fine-tune their ongoing promotional campaigns, according to detailed reports, delivered from the retail venues. They streamline the campaigns in order to maximize the ROI of marketing investments:
- track effectiveness of the displayed promotional content;
- targeted communication at the retail venue – personalized in-store campaigns and unique promotional offers;
- understand customers and visitors using powerful analytics dashboards;
- better management of advertising and in-store marketing investment – cut costs and optimize content, as depicting which campaign matches better with store visitor’s profile and its correlation to customer’s purchase intention at a particular POS.