business benefits

Business Benefits

  • Retailers and marketers gather, process and analyze shoppers’ behavior information.
  • Marketers utilize collected data and make insight-driven decisions.
  • Retailers improve customer experience and brands engagement.
  • Marketing team fine-tune their ongoing promotional campaigns, according to detailed reports, delivered from the retail venues. They streamline the campaigns in order to maximize the ROI of marketing investments:
  • track effectiveness of the displayed promotional content;
  • targeted communication at the retail venue – personalized in-store campaigns and unique promotional offers;
  • understand customers and visitors using powerful analytics dashboards;
  • better management of advertising and in-store marketing investment – cut costs and optimize content, as depicting which campaign matches better with store visitor’s profile and its correlation to customer’s purchase intention at a particular POS.